Another almost-Christmas post for my readers today. I found this interesting poster in the
IWM Collections Database this morning whilst looking for holiday-related items. It was, I discovered, a timely find. Almost exactly 95 years ago, the Red Cross's "Our Day" celebrations took place in India.
I managed to locate
this digitized newspaper article (oh, how I love the internet!) about the festivities at the National Library of Australia's website. On December 13th, 1917, the
Sydney Morning Herald reported that, all across India on the 12th, a fundraising effort and various Imperial huzzahs (marked by Union Jack "buttonholes," lovingly circulated "portraits of Their Majesties," etc.) were raised.
Here's another poster from "Our Day," this one more clearly linking the day's purpose to the Red Cross's fundraising in India:
In prior years, the Red Cross had organized "Our Day" campaigns, though all indications are that 1917 was the first and/or only year of India's participation. The posters' imagery suggests an effort to make or find order amongst the chaos of the battlefield. Angelic or benevolent figures represent the Red Cross's hopeful, helpful, presence amid the pain and struggle of soldiers. The bright white light in the South African poster or the nurse's crisp apron are depicted rising above strife and focus our attention within each image. The first poster (at top) is the least similar in its imagery, though its promise that the funds collected will go primarily to the "men fighting in Mesopotamia" is supported by the various sketches of soldiers in action.
Next time we'll get into the holiday spirit and begin honoring Christmas with the ghosts of 1914. To my readers celebrating Hanukkah, may you enjoy the last weekend of the festivities.
© Fiona Robinson